Bipasha Basu to endorse US-based perfume brand

Bipasha Basu to endorse US-based perfume brand
Wednesday, April 16, 2008 12:06 IST
By Santa Banta News Network
Bollywood actress Bipasha Basu will endorse US-based perfume brand Alcome Perfumes and Cosmetics who are venturing into Indian market.

'By having Bipasha as its brand face, our company looks forward for a better money making opportunity in India,' Sanjeev Nayyar, vice president, Alcome Perfumes & Cosmetics, said in a press statement.

The company has stepped into the Indian market keeping in view the rising markets of cosmetics and toiletries here.

'Our brand will be stepping into Indian markets through retail chains. It plans to set up alliances with chains like Big Bazaar, Spencers etc,' he added.

The company has anticipated to draw a benefit of about Rs.1.5 billion in the first year and is expects to soar up to Rs.5 billion within the next five years.

Apart from India, the company is marketing its products in 68 countries of the world including the US, Australia, along with more than 38 countries in Europe, North America, Middle East and Far East.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025