Yash Raj Films' much-awaited action thriller 'Tashan' has opened in a select few cinema halls. Major
multiplexes like PVR Cinemas and Inox did not release it Friday.
The multiplexes have stayed off the film - starring Kareena Kapoor, Akshay Kumar, Saif Ali Khan, and
Anil Kapoor - apparently because of Yash Raj Films' high revenue demand.
'We had asked Inox, Fame and Adlabs multiplexes to give 60 percent of the revenue collected in the
first week. 'Tashan' is a film that will easily earn enough revenues for the multiplexes and us. I don't
think the increase in revenue percentage is too high,' said Sanjeev Kohli, CEO of Yash Raj
Films.
Amitabh Vardhan, CEO, PVR Cinemas, said here: 'As of now we don't have the film. As far as the
revenue sharing in concerned, I would not like to comment on that.'
Arijit Dutta, a Kolkata-based exhibitor-distributor, is more forthright.
'I don't understand why we have to pay higher revenue when the business in Kolkata is 10 times less
than other metros. This year revenue has been hiked by 12 percent here, whereas Mumbai and Delhi
multiplexes were asked to pay only two percent more,' Dutta told.
Till Friday morning none of the parties had reached any agreement and the film has opened in only
single screen theatres. Apart from them, the Waves and Spice multiplexes are having shows of the
film.
The Krishna Acharya directed film is an edge of the seat thriller.
Saturday, April 26, 2008 12:08 IST