I am looking at fantastic profits from Bhoothnath

I am looking at fantastic profits from Bhoothnath
Friday, May 09, 2008 11:29 IST
By Santa Banta News Network
After B.R. Films' 'Baabul' (2006) proved to be a box office dud, producer Ravi Chopra has high expectations from Amitabh Bachchan starrer 'Bhoothnath', a fun-filled fantasy film releasing worldwide Friday.

The film, which stars child artist Aman Siddiqui in a pivotal role, also has Juhi Chawla and Shah Rukh Khan. It has been made on a Rs.250 million budget.

'I am looking at fantastic profits from 'Bhoothnath'. But I think it would be better to talk about the profits after the film does well,' Chopra told by phone from Mumbai.

Directed by debutante Vivek Sharma, 'Bhoothnath' is a story based on the relationship of a child with his deceased grandfather, a benevolent ghost who the child gradually befriends. Juhi and Shah Rukh play Aman's parents in the film, which took a year to be made.

'We are releasing the film with about 900 prints. It is a good film and I am confident that people would like it.'

The makers of the film have used an aggressive promotional strategy to market the film. Chopra said: 'We believe that the film would do well and we felt that we should let people know about it in every possible way.'

Apart from publicity on radio and television in April, Amitabh launched the movie's gaming merchandise created in collaboration with online gaming portal Zapak.

Biba, a fashion retail brand, has introduced its exclusive 'Bhoothnath' range created by designer duo Renu Chopra and Bina Kapur along with Vikram Phadnis. The range includes fashion merchandise inspired by the film.

The film had a recent tie-up with fast food retail chain McDonald's for 'Bhoothnath' contest.

The results were announced Tuesday and the winners got to meet Juhi and Aman at a McDonald's outlet in Mumbai. They were given either free passes or audio CDs of the film.

Besides these, Turner International India Pvt Ltd, the company in charge of sales and marketing of entertainment channels Cartoon Network and Pogo in the country, has joined hands with the film to promote their new toy called 'Buchki'.

Chopra believes that the film has a strong message for every child.

'The film would inspire children to look after their parents,' he said.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT