The entire publicity campaign was designed by Kapoor jr. Apparently, when Tusshar brought the designs to the office for Ekta's approval, she rejected them but Tusshar stood his ground as well and insisted that they were fine. What initially started as a difference of opinion ended up in a heated argument.
Some insiders claim the duo did not speak for two days after that and when the things came to a standstill Ekta agreed to meet Tusshar again after ensuring that he incorporates some of her suggestions.
C-Company, directed by Sachin Yardi, stars Tusshar Kapoor (as a crime reporter) and Raima Sen and Mahesh Bhatt, Karan Johar and Sanjay Dutt have important cameos in the film.