It seems Shah Rukh Khan started the trend and others are happy following it with glee.

Some time back Shah Rukh Khan was seen waist down in a bathtub full of roses as he gave the world of advertisement a new definition by facilitating a role reversal of sorts.

Instead of a woman endorsing a beauty soap, something which has been a trend for decades (and would hopefully remain so in time to come), Khan enjoyed the attention of beauties around him as he soaked himself in wet rose petals.

Now Rahul Bose too has followed suit and done so the same at the behest of Mallika Sherawat. However, this time around, it is not done for a commercial but the film Maan Gaye Mughal-E-Azam.

For one of the romantic numbers in the film where Bose has tried to demonstrate his six-packs for quite some duration, Rahul and Mallika have shared some cozy moments together. However, it is disappointing for quite a few since instead of Mallika, it is Rahul who enjoys all the pleasures of being treated to a rose petal bath!

The song in question is 'Marmari Bahen' which is the only bon fide romantic track in Maan Gaye Mughal-E-Azam. Sung by Shaan and Mahalakshmi Iyer, the number reminds of many a romantic track that Mallika has been a part of since her KHWAHISH and MURDER days.

Also, she has gone ahead with a holds-no-bar approach in the song as she proves to be quite an eye candy in her revealing costumes.

No wonder, it must not have required Rahul much persuasion to join the show!

Directed by Sanjay Chhel, Maan Gaye Mughal-E-Azam is touted to be a riotous comedy which also features Paresh Rawal and Kay Kay Menon other than Rahul Bose and Mallika Sherawat. A VENUS production with music by Anu Malik, the film is looking at a 22nd August release. - Joginder Tuteja.