We still remember serials like Buniyaad and Hum Log which were been aired on DD decade ago with their fresh storylines.

But since the introduction of dailies and big production houses turning into soap factories, the creative quality has been affected of the serials. The same seems to be happening with our movies.

With big producers like Ram Gopal Varma and Yashraj films turning into factories and producing films after films, their creative quality, too, has gone down. Otherwise who would have expected films like Ramgopal Varma Ki Aag and Yashraj's Tashan from these legends?

"At that time there were no competitions as there were not so many channels like we have today. So people had no option other than that.

And today we do not have the recall value because there are so many channels out there due to which people have various options. But there is more or less the same kind of things being shown rather than trying something new and innovative.

I think that today creativity has taken a back seat and I would like to blame it on the scripts because no one is trying to bring any kind of change or try different thing with their scripts. All follow the same formula.

Suppose if one makes a comedy film and that becomes a hit then the other producers and directors also follow the same thing and this is not something good for the future of Bollywood, " feels famed critic.

Young writer-director Sachin Yardi who's debut directorial flick C Kkompany is due for release, too, believes that the quality of Bollywood films are deteriorating with time. The young gun feels that the makers are fooling around with viewers in order to earn big bucks.

"Films and serials have been churned out so fast since the makers want to release maximum films in a year and the pressure becomes so much that the quality gets affected.

I would advice them to devote time and concentrate on packaging. It is kind of making fool of the audiences.

The dynamics of the business have changed and the makers try to collect as much profit as possible in the first three opening days and by the time people realize that it is a worst stuff the producer have already made their money creating the hype through good promos.

From content the focus has now got converted into packaging. Every film is like your baby and for it you will have to wait for 9 months and if you try to take out the baby in 5 months it will be an abnormal baby, " utters Sachin Yardi.

The film industry has undoubtedly grown over the years and even the corporate and international film companies like Warner Bros. have started putting in big amounts in Bollywood.

Once known to be an unsecured industry, these huge investments have surely changed this field into a more secured one with more and more creative people getting attracted to be the part of this glam-world.

But is the concentration of the filmmakers getting diverted because they have more work on their platter, more than they can chew?

"Yes of course they have more work so are getting diverted. But still they are not trying for something creative. Again, I would say it's a one formula problem, if a formula hits then all others follow the same trend instead of trying something creative, " he speaks.

"Somewhere yes because you know people have realized that the dynamics of the game have changed. If one gets a good opening then in Bollywood nobody cares about the content. It's basically whether it is a hit or a flop.

So makers think that when a hit or flop depends on its opening then why to concentrate on the content. And this is diverting the concentration of the film makers.

Today most of the scripts are being copied from foreign movies and on the other hand the makers participate in campaigns relating to No Piracy when it has begun on the very initial stage as the whole script is pirated. They don't realize that. It looks double standard, " says Sachin Yardi answering to the same question of quality and quantity.

It surely looks to be a serious issue considering the future of Bollywood which is trying very hard to get self recognition worldwide.

If it continues giving preference to quantity rather than quality in an attempt to make quick money from films, Bollywood would definitely harm its image as the film history never recap the scraps that made money and left no impact on audience.

But again, it's completely up to the makers to decide on whether to remain happy with money or mental honey.- Alok Hisaria