Industry insiders claim, "Mallika Sherawat has this habit of disconnecting herself with her enacted film once the shooting and dubbing for the film is complete.
The recluse that she is, she just doesn't devote any extra time for the publicity campaigns as can be noticed if one looks back at her last few released films like Aap Ka Suroor and Welcome.
With Ugly Aur Pagli she gave that extra time because she is the solo lead and also shares a great rappo with it's production house, PNC as they have given a hit together - Pyar Ke Side Effects.
Now the new producers who are approaching her are coming along with special clauses in their film contract with her while signing her that she will allot a certain amount of time or days for the film's publicity campaigns and product collaborations events.
One is not sure as of yet whether, Mallika being the fireband herself, is lambasting those who approach her with such clauses or has accepted the fact that she does need to promote her own films with more gutso to keep her in the running."