The famous industry statement, 'Fortunes change every Friday' holds perfectly true in case of Mallika Sherawat.

She was flying high almost taking it for granted that her new release Ugly Aur Pagli having her in solo lead would become a hit at the box office.

But all her hopes came crashing down on the release date itself when the film opened poorly. Its target audience, the multiplex going public gave the film a complete cold shoulder.

The makers of her next release, Maan Gaye Moghall-E-Azam, had not finalised the price deal for selling their film but had already gone ahead in announcing 22nd August as their film's release date.

They were expecting Ugly Aur Pagli to do well so that they could extract better terms and conditions from distributors and make more profit but that was not meant to be.

They are left cursing their luck as suddenly with the flopping of Ugly Aur Pagli, MGMA is no longer looking exciting for buyers.

The price offered to the makers of MGMA is very low now and perhaps they might have to end up compromising on what is being offered.

Had they sold off their film before the release of Ugly Aur Pagli they would have got a much better price. But greed knows no bounds in Bollywood. There are chances now that the film might get postponed by one week.

As also the multiplexes were in a fix as to where can they slot the upcoming Mallika starrer as on the same date (22nd Aug) more films of varied genres such as C-Kkompany, Mumbai Meri Jaan and Phoonk are releasing too!

Plus there is expected a huge response to films like Singh Is Kinng, Bachna Ae Haseeno and God Tussi Great Ho, all of which big budget extravaganzas.