The on going Airtel cell phone ad films have turned out to be a major boon in disguise of actor Madhavan. His pairing with Vidya Balan in Guru was appreciated for the superb chemistry they shared between them and it has now only got better with the Airtel ads featuring the two together.

The popularity of Madhavan in the Airtel commercials has resulted in a huge turnout of offers from respected makers and top production houses. Madhavan's career had never really picked up even after a super hit like Rang De Basanti.

But now he has makers like Rajkumar Hirani (3 Idiots), Vashu Bhagnani, UTV, Reliance Big Entertainment and the makers of Teen Patti having signed him for their forthcoming projects. Reliance has even signed Madhavan for their Tamil projects.

The Madhavan - Vidya Balan jodi shall be coming back together with Raj Kaushal (Anthony Kaun Hai) directed romantic comedy. Kaushal who has earlier also made films like Pyar Mein Kabhi Kabhi and Shaadi Ka Ladoo admits that he was inspired by the Airtel commercials featuring Madhavan and Vidya which made him cast the two together.

There is a strong buzz in the trade circles that so busy is Madhavan that after signing all these films thanks to the Airtel ads popularity that he has no dates to spare for next two years!