Doing item numbers can be fun. But by popular Bollywood wisdom, they can actually be suicidal as well. But if you are Aishwarya Rai you manage to get maximum publicity and a fat cheque as well.

Ash`s almost forgettable one-song guest appearance in Shaheed - 23rd March 1931 was one such instance. Now, in Sridevi and Boney Kapoor Productions` Shakti - The Power, she has delivered a scintillating dance number with her current favorite co-star Shahrukh Khan. Ishq Kameena has already topped the music charts. And the chemistry is more than evident!

Item number starlets run the risk of getting typecast. Look how many have been crying over the damages incurred - Urmila in Lajja, Isha Koppikar in Company, Deepti Bhatnagar in Agnivarsha, Koena Mitra in Road, Shilpa Shetty in Shool - it`s a long list actually.b But if you are Ash, you`ll pack a punch in those few minutes!