After the unprecedented success of the Anees Bazmee directed Singh Is Kinng, Akshay Kumar has been 'Singh-ing' all his way to the bank. The film has not just upped his Bollywood status, but has also made him the advertiser's darling.

After endorsing brands like Thums Up and Grasim, Akshay has now been roped in as the Brand Ambassador for the American Jeans and casual wear manufacturer, Levi Strauss, for launching its brand Levi's 501 in India.

According to reliable sources, Akshay has been paid a whopping sum for the endorsement of the jeans brand, whose ads have been shot in some of the most stunning locations of Los Angeles. These ads are expected to go on air from the last week of this month.

It's about time that we say (read 'declare') that being 'Akshay Kumar' has got its own merits. What say, Akki!