After her appearance as judge on 'Kabhi Kabhi Pyaar Kabhi Kabhi Yaar' on Sony Television; Sameera Reddy has hit the jack pot as the Brand Ambassador for Gitanjali's new launched brand Rivaaz, which is a new line of Gold CZ jewelry that inscribes the company's name in to the cubic zirconium market.

Rivaaz apparently, is targeted to give the customers a stimulating and reasonable choice within Gold along with the assurance and legacy of the Gitanjali Group. Sameera claims that Rivaaz is a gorgeous and available in a myriad of designs with both traditional and a personal touch.

Retail division head R. K. Menon has said that Sameera was mainly selected because of her a mass appeal. Being a combination of both traditional and contemporary style, she would add to the glamour quotient of Rivaaz.