Vipul Shah is not the kind of man who is content with what his latest film SINGH IS KINNG has earned. Instead, he now wants the industry to become bigger and bigger with mega bucks being the order of the day.

No wonder, he is now looking forward to many more multi crore earners hitting the screens soon which would go on to make a killing at the box office.

"What's the point in being content with what your own film has done and pray that no other film crosses it's business. Won't it just lead to an all around stagnation", questions Vipul who has constantly seen business of his films seeing a leap by crores over the last few years.

First came 'Aankhen', then 'Waqt' followed by 'Namaste London' and now 'Singh Is Kinng' which has done tremendously well in theaters.

"I wasn't too much into numbers when 'Aankhen' was made. It was thrilling enough for me to be working on an interesting subject with a great cast at my disposal.

I have warmed up to the collections as well over the period of time and am now cued to the fact that 'Singh Is Kinng' has taken the best opening ever in the history of Bollywood", says Vipul for whom this was his first production where an outside director, Anees Bazmee, was roped in.

"However, the fun would be to see the record of 'Singh Is Kinng' being broken within next two months. This is what would get things exciting because the bar would continue to be raised", says Vipul in an honest tone.

"We all say that Bollywood should progress and with so many revenue sources opening up, a day is not far away when 100 crores business would become a norm.

Why settle down for anything lesser when we have so much potential to grow bigger with each passing month", reasons Vipul whose next project, 'London Dreams', is said to have fetched a deal of over 100 crores even before the first shot of the Salman Khan -Ajay Devgan starrer is yet to be canned.

He laughs when told about the fact that with big power (read 'London Dreams') comes big responsibility, "I am ready for the challenge and all geared up to begin shoot in mid-September.

A film fetching 100 crores was a dream till about a couple of years back but I guess it is pretty much achievable now if one follows the progress industry has been making.

I sincerely want more and more films to succeed and make money; it would only help the industry to continue growing exponentially." - Joginder Tuteja.