Bollywood superstar Shah Rukh Khan is now trying a new role as a property developer, conceptualising a series of buildings in the emirate of Ras Al Khaimah in the United Arab Emirates (UAE), an entertainment website reported here.

Khan's first project is called Shah Rukh Khan Boulevard and is located on the island of Al Dana in Ras Al Khaimah, UAE-based website masala.com reported.

Covering an area of 1,700 sq km, Ras Al Khaimah is among the five emirates that form the northern emirates of the UAE and lies along the border of Oman.

"Our inquiries have revealed that the superstar, who has been lying low since that July 17 tiff with Salman Khan, will be in Dubai to announce the project at the real estate expo City Scape (in Dubai), to be held from Oct 6 to 9," the report said.

The cluster of studio, one- and two-bedroom apartments are being designed by well-known architect Toni Ashai and Shah Rukh has associated himself with the project through TSA International Investments, a leading real estate financial consultancy in the UAE.

According to the report, buyers have been invited to offer refundable 'expression of interest' cheques for the apartments, but sales will begin only after the official launch by the King Khan Oct 20, before his 'Temptation Reloaded' show in Dubai.

Khan already is associated with the UAE'e leading real estate developer Nakheel and owns a house on the posh Palm Jumeirah manmade island off the coast of the Dubai.

Though Bollywood actors have earlier endorsed real estate projects in the UAE, this is the first time that a celebrity would actually be developing a property himself, the report said.