Glamour meets thrill as the first theatrical promo of Raaz-The Mystery Continues will be showcased with upcoming movie Fashion on 29th October.

This writer had an exclusive dekko at the film's 90 seconds promo and the impact it has managed to create is truly stunning.

Get ready to jump from your seat and engage in some shocking moments as the promo catches your attention in the first 10 seconds itself. Kangna Ranaut hanging on a wall with a haunting background score in play is good enough to set the mood in for this horror flick which is next in the series of Raaz.

While there are a couple of shots featuring Adhyayan that give a romantic angle to the tale, the promo remains true to the film's subject of mystery and intrigue as Emraan Hashmi's character finds himself engaged in an all around suspicious environment.

What takes the cake though is a shot where Kangna suddenly jumps and sits up on her bed while giving out a loud cry. Scary, really scary!

What really stands out in the promo is that never once do the frames turn gory or ugly. Instead, the promo showcases the film to be a thrilling encounter with some spine chilling moments intact without resorting to 'let's scare you with ugly faces' look!

Also, the promo focuses on Kangna's character, who plays the central protagonist with Emraan Hashmi following next as the star attraction.

Says Mukesh Bhatt about the importance of the promo, "We wanted it to convey the right mood of the film without resorting to being gory or too violent. Raaz - The Mystery Continues, as conveyed by the title, is centered on mystery and this is what remains to be it's true essence."

A supernatural thriller, the film is directed by Mohit Suri. This is Mohit's fifth film with the Bhatt Brothers. Incidentally, Kangna Ranaut plays a fashion model in Raaz-The Mystery Continues after Fashion.

Raaz-The Mystery Continues deals with issues of the "evil within" the human psyche and how it manifests itself. It is based on the myths and superstitions that are still widely existent in the contemporary Indian society. The film attempts to challenge one's beliefs about paranormal phenomena. It is about anticipation of fear and the fright residing within ones' self.