Bhatts strike again with the special look of Raaz - The Mystery Continues

Bhatts strike again with the special look of Raaz - The Mystery Continues
Monday, November 17, 2008 13:47 IST
By Santa Banta News Network
Trust Bhatts to continue to be their innovative best when it comes to promoting their films.

They may keep the budget on a low/medium end for principal shooting or star remunerations but when it comes to bringing the film to the audience, they have seldom back tracked on any front.

Whether it is publicity campaign, song promos on satellite/web/radio medium, poster design or sheer quotable quotes centered on the film's theme, Vishesh Films has made sure that heads always turn when a movie coming from their stable is introduced to the audience.

If the poster design of their recent films like Jannat or Awarapan caught instant attention, one can't forget the romantic 'kiss under a shirt' frame of Aashiqui or 'Sanjay Dutt hanging on a cross' still from Sadak more than a decade and a half back.

The trend of shock value continues, typically Bhatt ishtyle, as Raaz - The Mystery Continues' look is revealed. And this time around, Bhatts are on rampage as even before the beginning of the song promos, they are unleashing one poster after another, hence managing to build an intrigue that goes by the name of Raaz - The Mystery Continues.

So if the first ever look of the movie sported an all-new logo in a venomous neon green colour that was designed to distinguish it as an out-and-out horror film, another look showed a backless Kangna Ranaut with Raaz - The Mystery Continues written with blood on her back.

Well, if the warning of 'This Winter...Fear Comes Homes' wasn't scary enough, what with Kangna's fingers turning into claws waiting to attack anything that comes her way, comes another poster which introduces Emraan Hashmi for the first time to the audience.

With Kangna's pretty, yet glum looking face (which adds on to the mystery), superimposed into the upper half of the body, Emraan is shown to be standing still in the ruins of what looks like Mukesh Mills reconstructed!

What also strikes is the halo behind Emraan's head which seems to give an indication of the full moon night, hence hinting the arrival of the troubled souls.

Says a source attached to Vishesh Films, "With an international appeal to boost, the look of the poster has been kept neon green (yet again) to go with the mood, theme and spirit (pun intended) of the film.

Also, with a new hairstyle, a French beard and eyes staring right from the poster, Emraan is made to look all intense with the sole aim of going any distance to solve the 'mystery' which continues from the days of Raaz!"

Director Mohit Suri has been known to explore various themes for each of his films.

Zeher, Kalyug, Woh Lamhe and Awarapan are good examples to demonstrate the varied routes that the young film maker has attempted in each of his outings. Well, the way his initial campaign is anything to go by, Raaz - The Mystery Continues should be no different!
Death Threats to Shah Rukh Khan: Lawyer Arrested in Chhattisgarh for Extortion Attempt!

In a shocking turn of events, a man identified as Mohammad Faizan Khan has been arrested for issuing death threats to Bollywood superstar Shah Rukh Khan. The accused, a lawyer by

Tuesday, November 12, 2024
Bigg Boss 18: Vivian Dsena and Chahat Panday's Coffee Banter Steals the Show; Frenemies Turn Friendly Over French Coffee!

In the latest promo of Bigg Boss 18, contestants Vivian Dsena and Chahat Panday, known for their heated arguments and on-screen rivalry, showcased a lighter side of their relationship

Tuesday, November 12, 2024
Varun Dhawan Praises Pooja Hegde's Stunning Look; Sparks Excitement for Upcoming Film!

Bollywood actor Varun Dhawan recently showered praise on actress Pooja Hegde, who made heads turn with her stylish and edgy outfit in her latest Instagram photoshoot. Pooja shared a

Tuesday, November 12, 2024
Half Love Half Arranged S2 Trailer Unveiled!

Get ready for an exciting and drama-filled journey as Amazon MX Player, Amazon's free video streaming service, and Dice Media's much-loved rom-com series Half Love Half

Tuesday, November 12, 2024
Model Sifat Sehgal opens up about her battle with Anorexia!

In a candid and courageous revelation, model and reality TV star Sifat Sehgal has opened up about her harrowing journey with anorexia and her recovery, offering an unfiltered

Tuesday, November 12, 2024
ADVERTISEMENT
ADVERTISEMENT