The storyline of this movie is based in Gujarat and in the US and deals with the dilemma of third generation Gujarati kids who are born and brought up in the West.
Raszia who has been modeling for the last 2-3 years was chosen by Purple Fire Films after screening almost 200 prospective candidates.
The production house Purple Fire Films is a startup venture, funded by young NRIs and some Investment Firms based in the US and will concentrate on producing good Hinglish cinema. The name of the movie is under wraps and for now is only titled Kem Chu.
Spokesperson and Media Manager for Purple Fire Films, Flynn Remedios said that Raszia was chosen for this project after about five different auditions.
"The movie is a comedy and will keep its viewers laughing throughout. Raszia fits the bill as she has lived in Ahmedabad and Rajasthan and the Gujju accent and lifestyle comes naturally to her, " explained Flynn Remedios.
"Purple Fire Films is looking for new talent and has about 15 medium-budget film projects on the drawing board.
They want to work with new artistes and make good, enjoyable yet economical and commercial movies, " explained Flynn, adding that they have signed on five more newcomers for their forthcoming projects, but refused to divulge the name of the director. All details will be announced in due course, he said.
While the movie is a family entertainer, it will also have some double-meaning innuendo, which is however all in good taste.
Raszia will also be seen in some scanty and sexy outfits as she plays an NRI Gujju girl who returns to her fatherland for a family reunion. All hell breaks loose when Raszia turns up in a micro mini for a family picnic. The project will go on floor in January or latest by February of 2009.