Bebo bumps off Juhi?

Bebo bumps off Juhi?
Monday, December 01, 2008 17:42 IST
By Santa Banta News Network
The buzz is that the latest trend for every brand is to go 'youthfully desi'.

'Kurkure' of which Juhi Chawla has been a brand ambassador for long is doing the same. They have roped in B-Town hottie Kareena to replace the ageing Juhi.

The nine-year-old snack brand by PepsiCo India has been endorsed by chirpy Chawla for almost five years.

Though Bebo will be the new face, Juhi continues to be the face for the brand, reveals a PepsiCo Snack Foods official.

The ad will be shot like a story of Cinderella in Hindi, in a Haryanvi accent. Interestingly they are calling it 'ishtory'.

According to Pepsico officials, "Desi Beats is an incremental platform that Kurkure was looking at, for which it needed a new face. The product demanded a new look, and that's why Kareena."

They are saying that Juhi has always stood for the irreverent and chatpata attitude of the brand, and she'll continue to carry it further. Juhi and Kareena will apparently endorse the entire portfolio together, though the details are yet to be finalized.

Well, time for all and sundry to accept now- 'Yeh hai youngistan meri jaan'!
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT