UTV has added another first to its list of many. After treating cine goers with its path breaking films, its time to give the television viewers a complete experience.

UTV Motion Picture's Oye Lucky Lucky Oye would be the first Indian Film to be telecast on two major DTH platforms - Dish TV and Tata Sky within less than a month weeks of being released theatrically.

This deal has been finalized keeping in mind maximization of revenue using short windows. Both Dish TV and Tata sky would be releasing UTV's Oye Lucky Lucky Oyeon 18th December.

The movie will be priced at Rs 100 to end consumers across all platforms and would be available to viewers on a pay per view basis for download for 24 hours. UTV is also in talks with other DTH players to replicate the same model on their platforms.

Announcing this Amrita Pandey, VP, International Distribution & Syndication, UTV Motion Pictures, said, "Oye lucky, Lucky Oye is an outstanding film which has been acclaimed both by critics and viewers.

We are proud to announce that this is the first Indian Movie to hit DTH in just over 3 weeks. Normally movies have been going to DTH platforms only after 6-8 weeks and sometimes after the first satellite telecast of the movie.

We at UTV like to take a path breaking approach to reducing exploitation windows and are looking forward to see how audiences consume a new and recent release like Oye Lucky Lucky Oye on leading DTH platforms like Dish TV and Tata Sky. This could form a growing revenue stream for all movies going forward."

Commenting on the occasion, Mr. Salil Kapoor, COO, Dishtv said, "The Premier of "Oye Lucky Lucky Oye" on Dishtv will enable our 4.6 million subscribers to enjoy the latest and best of movies in the comfort of their home.

Dishtv is a market leader in providing premium content to its subscribers. We are the only DTH platform to broadcast Bollywood and Hollywood blockbuster movies like Taare Zameen Par, Jab We Met, Spider Man 3 etc.

At Dishtv, we are always innovating and exploring new opportunities to bring wholesome entertainment to the masses."

Mr. Unnati Sinha, Chief Content & Business Development Officer, Tata Sky Ltd. said, "Broadcasters today understand the importance of movies on DTH and this is a welcome move.

A movie on DTH enriches the pay per view (PPV) experience and becomes an appointment viewing for the customer. On PPV, new movie releases enables both parties to monetize as well as kill piracy."