It so happened on Dec 16th Shahrukh and Aamir both were supposed to have their events on the same day and at locations far from each other.
Aamirs event was going to start at 8 pm at Oberoi Mall, that means technically it would be starting at 9, while SRK's event was at 9 pm at Vie Lounge in Juhu and it would have begun by 10 pm, which would make it possible for the media to cover both the events.
Aamir was supposed to walk the ramp to promote the Van Heusen Ghajini line and SRK was launching his Filmfare issue. But to divide the attention of the media Aamir and SRK made sure they arrived in such a way that both their events began at exactly the same time at the different venues.
The entire media were on their toes, they had to constantly keep each other informed over the phone about anything that the two stars would tell at their particular events.
At the Filmfare event SRK happened to speak about the magazine and about his film but at the end had to say something about Aamir so he looked at someone around and commented that his muscles were like Aamir.
Something similar happened at Aamir's event where he commented on SRK saying that it's been so long since SRK is claiming to be the best.
Recently on the release of Rab Ne Aamir stole the show from SRK by making the entire staff of all the multiplexes sport the Ghajini look.
Rab Ne did not promote its film in a high scale but Aamir is leaving no stone unturned to promote his film. He has held fashion shows, press conferences and product launches to make sure people do not forget to watch his film when it hits theatres on December 24.