Yash Chopra's not hanging up his boots

Yash Chopra's not hanging up his boots
Wednesday, December 24, 2008 12:22 IST
By Santa Banta News Network
Yash Chopra has been disappointed after YRF's recent film 'Rab Ne Bana Di Jodi' didn't prove to be as big a hit as expected.

So he has finally decided to take control of things. He's hell bent on taking YRF back to its previous glory.

He's supposedly holding serious meetings with his son Aditya.

Many ambitious YRF movies like 'Roadside Romeo', 'Thoda Pyaar Thoda Magic', 'Tashan', 'Aaja Nachle', 'Laaga Chunri Mein Daag', 'Tara Rum Pum' and 'Jhoom Barabar Jhoom' have bit the dust. Hence many feel this meeting was long overdue. The banner lost over Rs 100 crore in the last two years.

A well-placed source from YRF said, "Yashji was taken aback when the opening of 'Rab Ne Bana Di Jodi' wasn't as encouraging as expected. The fact that the film's collections improved after the first day and then dropped on Monday did not help much.

Earlier this week, Yashji had a meeting with Aditya to discuss these matters. Yashji was particularly against the idea of hiring several technicians, directors and writers on a contract basis.

Yashji was also quite concerned that the music of none of their recent films had done well. He felt that selling the music rights would have been a far better business decision."

The source continues, "Yashji called for the meeting as he was upset that as many as 10 Yash Raj films have not done good business in the last two years.

The only films that did average business were 'Bachna Ae Haseeno' and 'Rab Ne Bana Di Jodi'. Only two Yash Raj films, 'Dhoom 2' and 'Chak De! India' proved to be successful. Their experiment with animation(Roadside Romeo) also failed miserably.

Even the audio and video divisions have failed. One of the first things that Yashji wants to do is start directing his long pending film which will probably feature Shah Rukh Khan and Katrina Kaif.

Many directors like Sanjay Gadhvi and Kunal Kohli have left YRF and several actors like Akshay Kumar and Salman Khan don't want to associate themselves with the banner. Yashji wants to tackle these issues himself. He will be enforcing some rules after considering every aspect."

We can only hope and say that it will be great if all his enthusiasm pays off.
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