Delhi 6: How the mighty fell...

Delhi 6: How the mighty fell...
Wednesday, February 25, 2009 11:00 IST
By now, everyone knows that DELHI 6 has proved a disappointment. For those who've not been tracking its box-office outcome, you can refer to the 'Opening' and 'Midweek' response to the film., Santa Banta News Network
/> The question is, how has DELHI 6 performed on weekdays? Did it fall heavily? Monday was part holiday, yet the film fell at several plexes where it was holding fort.

At most single screens, well, if the opening weekend numbers ranged between 15% - 25% across the country, you can easily guess the kind of business it would do on weekdays. There has been a sharp decline from Monday/Tuesday onwards.

The verdict is loud and clear: DELHI 6 has under-performed in India.

What does it mean for UTV? DELHI 6 is an expensive proposition and in view of the fact that the business is seeing a downward pattern, the distributors should end up losing money. Of course, it's a bit too early to gauge the quantum of loss, but seeing the low tide, it's evident that the distributors would find it difficult to recover its costs.

Sometimes, it's not the film, but the price that fails. In this case, the film as also its price has failed.

What does it mean for Rakeysh Omprakash Mehra? There's no denying that Rakeysh is a fantastic technician, who knows the craft well. But he has been letdown by the screenplay this time. Also, every film-maker needs to study the viability of the actor before he spends an 'x' amount on a project. Rakeysh should also take a note of it.

What does it mean for Abhishek Bachchan? DRONA (solo Abhishek starrer) was an unmitigated disaster, DOSTANA was an average success (although there are reports that the distributors haven't recovered the huge price they paid for its rights) and now DELHI 6, again a solo hero film, has under-performed in India. His ratings are sure to go down after DELHI 6.

Abhishek set a new world record for maximum public appearances in 12 hours while promoting the film. But the trade would've only jumped with joy if his movies set records at the box-office.

Given the tremendous hype for the film, plus the fact that UTV had gone all out to promote the movie, besides the fact that the film is the next offering from the maker of RANG DE BASANTI, one expected DELHI 6 to open to a smashing start. Keeping in mind the fact that the film was released in as many as 90 screens in America, the film should've started with a bang. But it didn't. Sure, the film has crossed the half-a-million mark in three days, but it should've been close to a million in its opening weekend, frankly.

In U.K., DELHI 6 has met with a terrible fate. The film has had a disappointing start and looking at the numbers and also its screen average, it's evident that the film has been rejected there.
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