It seems there is a lot of competition going amid the Bollywood divas.

Where Katrina Kaif took over, first the diamond commercial from her boy friend Salman Khan's ex-girl friend Aishwarya Rai and then the latest Barbie doll assignment, now Genelia D'Souza has snatched the Perk assignment from pretty Preity Zinta.

The cute Genelia has taken over the bubbly Preity, who will now officially endorse the Cadbury ad.

If sources are to be believed then Genelia will be taking over two variants of Cadbury Perk. One is 'Ultra Perk' and the second one is called 'Perk Poppers', a variant that's yet to be launched.

Genelia is very happy about having this commercial in her kitty and expresses that the tagline of Perk suits it well that is "Take It Lightly".

Well, we wonder if Preity would be obeying the same and taking ‘it lightly'. Seems like a lot of serious competition is going in the Industry, apart from the movies, the artists are taking over on each other on commercials too.

It is a competitive world, really.