Well, that's what happened this week. Everyone was pinning hopes on 8 x 10 TASVEER to lure audiences back to cinema halls. But the talked-about film failed to ignite the box-office.
This may come as a surprise to many, but FAST & FURIOUS fared much better than 8 x 10 TASVEER at several screens.
However, the film that overshadowed both 8 x 10 TASVEER and FAST & FURIOUS is Mahesh Manjrekar's Marathi film ME SHIVAJIRAJE BHOSALE BOLTOY. The film has taken Maharashtra by storm, it's running to packed houses everywhere.
Mahesh Manjrekar, its producer, is thrilled by the response. "I've been flooded with congratulatory calls. I haven't received such feedback ever, " he says. Ask Manjrekar if he plans to start a Hindi film next and pat comes the reply, "Of course, but not with stars."