Ritesh Deshmukh and Genelia D'Souza are trying hard to conceal their on-off relationship for years now. The couple it is learnt had fallen in love during the time they came together for their debut film, Tujhe Meri Kasam.

Just few days back they got clicked by photographers while attending Tusshar Kapoor's bash separately but leaving together in Ritesh's car hand in hand and also recently during the Lakme Fashion Week party.

But the pictures got splashed in newspapers and websites which it seems left Ritesh embarrassed.

His traditional parents it seems are opposed to his affair with Genelia and Ritesh on his part is trying hard not to hurt them yet not letting go off his relationship with Genelia.

For a long time Ritesh was avoiding meeting her in Mumbai after Tusshar Kapoor's party incident. Genelia too had then left for Hyderabad for shooting Hook Ya Crook.

Perhaps missing her for long, he went of to Hyderabad with the excuse of meeting his Do Knot Disturb director David Dhawan who is also directing Hook Ya Crook.

Our source reveals, "On the film's sets when Genelia came around where David and Ritesh were talking, Ritesh exchanged just a formal ‘Hello' and completely ignored her as if she didn't even exist.

But on the same evening the couple was seen having dinner together at a Hyderabad star restaurant."