He's B-town's favorite pin up boy and is one the fittest men out here.

So it's nothing short of a surprise if he fights the extra kilos.

But that's the truth as he's been asked to reduce his waistline for a commercial.

Gosh...loads of strange things happen in the world of showbiz.

Reportedly the ad makers of a clothing line which Hrithik endorses wanted the super star to look fitter and best for an upcoming commercial that's aimed at the youth.

They are supposedly perfectionists and they went ahead and asked him to get leaner by a few inches and even shed the muscular look which he's sporting for his home production ‘Kites'.

The buzz is that Hrithik's dad Rakesh Roshan was not in favour of his son losing any muscle as that extra lean look wouldn't have suited Hrithik's character in the upcoming Sanjay Leela Bhansali film. He's about to shoot for that film and papa Roshan knows the best.

But the very professional actor decided to listen to his heart and the ad filmmaker and shed some weight. He actually ended up reducing his waist from 30 inches to 28 inches for the shoot.

Now that's called dedication. Hrithik sure has loads of it. No wonder he's one of the biggies out here.