Thanks to the ongoing tussle between the producers and multiplex owners, Bollywood is bleeding, says filmmaker Mukesh Bhatt.

"We (the film industry) are bleeding. This strike is affecting the industry and we are suffering colossal losses, " Bhatt, chairman of the United Forum for Bollywood Producers and Distributors, told.

On being asked about the approximate percentage of loss that the industry is expected to suffer, he said: "As of now, we are not doing any number crunching but we are sure the loss will ultimately be huge."

The tussle is over 50:50 revenue sharing between producers and multiplexes. In view of the issue, producers have suspended the marketing and distribution of films from April 4.

"We are not going to succumb to unreasonable demands, " said Bhatt.