According to Leena Mogre, it takes a good combination of a balanced diet as well as the right weight and fitness training for a woman to get a firm posterior.
"Women in India do have an innate tendency to put on weight on the butt. To keep them fit, it is very important to eat a balanced diet. Besides, one must get into a routine of weight training, squats, lunges, step-ups and cardiovascular exercises," Mogre, who is the fitness trainer to Bollywood actresses like Katrina Kaif, Kangana Ranaut and Sameera Reddy among others, told over phone from Mumbai.
"Even uphill running is a good option," added Mogre, who is the director of Leena Mogre's Fitness in India's entertainment capital.
Shiv Inder Singh, managing director of Firefox Bikes Pvt Ltd that offers a range of cycles designed for the body structure of women, feels that among cardio exercises cycling can really help in getting a well-shaped butt.
"There are various important benefits that cycling can offer to women, out of which the main one being shaping their butt. Moderate cycling helps reduce 35 calories in about an hour that makes cycling an effective weight control activity," Singh explained.
Mogre agrees that cycling does help in shedding extra pounds, but weight-training does the additional bit of shaping up the posterior.
Another option to get a perfect butt is yoga.
"More than men, women come to me for butt sculpting, but one has to first determine things like the body structure of the person, the requirement and the limitations of the person to chart a right module," said Yatharth Sehajpal, a Delhi-based yoga expert.
"If the person is overweight and has flab, then first we have to work on tightening that extra fat and only then we can emphasise on the backside and there are various set of asanas and exercises that one can use for butt sculpting," he added.
Sehajpal's clients who emphasise a shapely butt are mostly women in their early 30s. Many of them are married. Some wish to get rid of their post pregnancy fat.
Thanks to increasing awareness, women in India have started talking about their dissatisfaction with their butt and are consulting cosmetic surgeons to solve their problem.
"One model came to me and said her backside was darker than the rest of her body. And to be able to confidently wear swim wear and bikinis, she wanted them to be lighter.
I had to do spa peels on her backside to solve her problem. So yes, women are getting extremely conscious about their bodies," said Anup Dhir, senior cosmetic surgeon at Apollo Hospital.
The trend of going under the scalpel for butt enhancement, lift and liposuction has emerged in the past five to 10 years, but it isn't so popular yet, said Dhir.
"These procedures are more of a Brazilian or American concept where people can and are used to roaming around in thongs and bikinis on beaches. But such an acceptability has not seeped into India yet. Here breast enhancement is still 10-20 times more in demand than surgical treatment for butts.
Such surgical treatments cost anywhere between Rs.60,000 and Rs.150,000, depending upon how complicated the procedure is.
What's more, with the summer season setting in, women are preparing themselves to fit into sexy swimwear, shorts, chiffon saris or the favourite short black dress. So ladies, pick your way to shape your derriere and flaunt your clothes with panache.