Yash Raj Films may not have had a single release till date this year (with New York getting postponed thanks to the ongoing strike) but the country's premiere production house is busy churning films one after the other.

While shooting for Ranbir Kapoor starrer Rocket Singh-Salesman Of The Year has already commenced in full swing, even the shooting of YRF's Pyaar Impossible has commenced big time.

For the uninitiated, Pyaar Impossible is a sweet romantic comedy which stars Uday Chopra, Priyanka Chopra and Dino Morea in lead roles. The film is directed by Jugal Hansraj (who earlier directed the animation flick Roadside Romeo for YRF).

Before the commencement of the shooting, the cast and crew organized a special puja to mark to beginning of the film. Everyone right from Uday Chopra, Priyanka Chopra, Dino Morea and Jugal Hansraj to Yash Chopra, Pamela Chopra and Anupam Kher were present on this auspicious occasion. Later on, Uday and Jugal's good friend Karan Johar gave the mahurat clap for the film thereby kick starting the shoot of the film.

Pyaar Impossible is the story of two diverse and extremely opposite personalities falling in love. Abhay (Uday Chopra) is a nerdy, awkward, socially challenged, bespectacled geek while Alisha (Priyanka Chopra) is the epitome of beauty that any man would dream to have. What happens when the worlds of these two individuals collide is what forms the crux of Pyaar Impossible.

YRF are leaving no stone unturned to promote this film and even had the gorgeous Priyanka Chopra launch the official website of the film at an event yesterday. One will have to wait and watch if the unusual pairing of Uday Chopra and Priyanka Chopra strikes a chord with the audience