Kites can open global doors for Indian cinema

Kites can open global doors for Indian cinema
Saturday, May 16, 2009 12:42 IST
By Santa Banta News Network
In a crucial step forward in mainstream Indian cinema's efforts to globalise itself, two big production houses have joined hands for the high-flying promotional blitz of Hrithik Roshan starrer "Kites" at the 62nd Cannes Film festival.

Director Anurag Basu says if the film does well, it would throw global doors open for Indian cinema.

Basu, the maker of such successful films as "Gangster - A Love Story" and "Life in a Metro", says "Kites" is unlike anything he has made in the past. It co-stars Mexican model-turned-actress Barbara Mori.

"I am really excited about the prospects of 'Kites', but I am keeping my fingers crossed. Much is riding on the film - if it does well, it would throw global doors open for Indian cinema, " Basu told.

"Kites" is an ambitious international film produced by Rakesh Roshan's Film Kraft and promoted by the Anil Dhirubhai Ambani Group-promoted Big Pictures.

Hrithik has teamed up with Mori and both are in Cannes as part of the promotional strategy.

Basu feels Indian filmmakers have only just woken up to the international potential of their work and much more needs to be done to tap the world market in right earnest.

"When I set out to make 'Kites', I wasn't really thinking of any particular audience. I simply wanted to craft a film that would appeal to Indians as well as people around the world. It's a fine balance and not very easy to achieve, " Basu told.

Although "Kites" has action sequences designed to showcase Hrithik Roshan's on-screen charisma, Basu asserts it is first and foremost "a love story".

Basu reveals that the flight of "Kites" began when Rakesh Roshan approached him to make a film with Hrithik. "I came up with a story idea that could have been shot anywhere - Mumbai, Goa or Nepal. But we decided to give it a completely different character, " he said.

In its final form, 70 percent of "Kites", says Basu, will be in English. Audiences will also hear Hindi and Spanish on the soundtrack.

"We are readying a single version for the whole world. We will not do anything like cutting the songs out from the international version, " he adds.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT