After having lent her name to many a leading FMCG products ranging from shampoos, bikes, perfumes etc, she will now been seen endorsing the premium luggage brand Aristocrat.

Bipasha Basu will play a pivotal role in enhancing the brand's aspiration value through its forthcoming nationwide advertising campaign. Apparently, Bipasha Basu will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it.

Talking about this development, Sudhir Jatia, MD, VIP Industries Ltd., said, "Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class and good looks which resonate with our brand values and positioning. Needless to mention, she is one of the most reliable and bankable artists in the film industry."

Meanwhile, Bipasha Basu, said, "It gives me immense pleasure to be associated with Aristocrat, which is truly an Indian brand with international quality. I have always been a great admirer of the Aristocrat Luggage brand. They have stood the test of time for their reliability, exclusivity, innovation and quality."

Way to go... Bips!