99 - Another surprise success of 2009

99 - Another surprise success of 2009
Friday, May 29, 2009 12:16 IST
By Joginder Tuteja, Santa Banta News Network
/> Salman Khan may be looking at striking at the small screen again with DUS KA DUM but Kunal Khemu and Co. have already done that, and that too on the big screen, with the rock steady collections of their recently release film '99'. This comic thriller has now grossed 10.27 crores in a matter of just 10 days.

Confirms an official from the film's production house PEOPLE PICTURES, "The film is doing exceedingly well at theaters all over.

Even though it took a slow start at the box office on it's opening Friday, it has seen great acceptance coming from audience. After grossing 7.24 crores in 426 screens at the box office in the opening week, '99' has steadied itself quite well in it's second week with 3.03 crores more coming in only 297 screens. That's indeed great going."

In it's opening week, the film earned close to 1 crore from Mumbai and 50 lakhs from Delhi. The collections are expected to remain steady once the second week comes to a close.

The film was released when IPL was at it's peak but still went on to hold itself well at the box office primarily due to some excellent narrative by it's director duo of Raj Nidimoru and Krishna DK. Result? There was some fabulous word of mouth from the audience that ensured that the film grew from strength to strength and started showing an increase in collections.

Says Krishna D.K., "Post the IPL and the fantastic word of mouth received on the film, the collections have picked up. We are very positive that third weekend of 29th May will also generate great sales."

The producers of '99', Anupam Mittal and Aditya Shastri, have further reason to rejoice since KAL KISSNE DEKHA (which was earlier slated for a 29th May release) has been moved ahead to later date (exact date yet to be confirmed) which means that there is an open field ahead for their Kunal Khemmu and Boman Irani starrer. The film could have faced some challenge from KAL KISSNE DEKHA had it arrived as per it's earlier plans but now since there is not a single movie slated for release for an indefinite time period, audiences have no choice but to watch '99'.

Now all that is required is good promotion from the makers of '99' which could well make it one of the only successes that Bollywood has seen in 2009 so far.

"The producers have upped the promotions with the promotion budget too going up", says Krishna D.K., "I can see that the film is now hitting all the right spots. This was always the kind of film that would have grown with word of mouth and audience appreciation. So far the response has been completely as per the script."
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT