99 - Another surprise success of 2009

99 - Another surprise success of 2009
Friday, May 29, 2009 12:16 IST
By Joginder Tuteja, Santa Banta News Network
/> Salman Khan may be looking at striking at the small screen again with DUS KA DUM but Kunal Khemu and Co. have already done that, and that too on the big screen, with the rock steady collections of their recently release film '99'. This comic thriller has now grossed 10.27 crores in a matter of just 10 days.

Confirms an official from the film's production house PEOPLE PICTURES, "The film is doing exceedingly well at theaters all over.

Even though it took a slow start at the box office on it's opening Friday, it has seen great acceptance coming from audience. After grossing 7.24 crores in 426 screens at the box office in the opening week, '99' has steadied itself quite well in it's second week with 3.03 crores more coming in only 297 screens. That's indeed great going."

In it's opening week, the film earned close to 1 crore from Mumbai and 50 lakhs from Delhi. The collections are expected to remain steady once the second week comes to a close.

The film was released when IPL was at it's peak but still went on to hold itself well at the box office primarily due to some excellent narrative by it's director duo of Raj Nidimoru and Krishna DK. Result? There was some fabulous word of mouth from the audience that ensured that the film grew from strength to strength and started showing an increase in collections.

Says Krishna D.K., "Post the IPL and the fantastic word of mouth received on the film, the collections have picked up. We are very positive that third weekend of 29th May will also generate great sales."

The producers of '99', Anupam Mittal and Aditya Shastri, have further reason to rejoice since KAL KISSNE DEKHA (which was earlier slated for a 29th May release) has been moved ahead to later date (exact date yet to be confirmed) which means that there is an open field ahead for their Kunal Khemmu and Boman Irani starrer. The film could have faced some challenge from KAL KISSNE DEKHA had it arrived as per it's earlier plans but now since there is not a single movie slated for release for an indefinite time period, audiences have no choice but to watch '99'.

Now all that is required is good promotion from the makers of '99' which could well make it one of the only successes that Bollywood has seen in 2009 so far.

"The producers have upped the promotions with the promotion budget too going up", says Krishna D.K., "I can see that the film is now hitting all the right spots. This was always the kind of film that would have grown with word of mouth and audience appreciation. So far the response has been completely as per the script."
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT