The feeling of joy was felt in the air. It was celebration time and that was pretty apparent at Kambakkat Ishq's press conference held at Taj Land's End Bandra.

A trade analyst present at the event said, "It as double bonanza! The first good news was that the United Producers Forum and Multiplex Assocation strike was called off.

And the second one was to announce the release of the the much eagerly awaited and looked forward to film-- Sajid Nadiadwala's Kambakkt Ishq." KI hits the theatres on 3rd July.

"It was celebration time, no doubt, " added the trade pundit. The trade analyst added, "There will be three releases every Friday. And Kambakkt Ishq is going to be one of the first big budget films to hit the theatres this year. The film has all the masala that go to make the film a hit."

Shot on exotic locales in Los Angeles, Italy and Venice, with good dose of scene shot in world's famous Hollywood studiothe film marks a historical moment for Indian cinema.

Lead stars Akshay Kumar and Kareena Kapoor made it a point to be present on the occassion.

Akshay, who was shooting in Karjat, flew down in a chopper to make it on time to the press conference, while Kareena cut her shooting short at Mehboob studios to share at length information about the film to the media.

Kambakkt Ishq is also the first film to have Hollywood stars like Slyvester Stallone, Brandon Routh, Denise Richards are Hollywood stars making their presence felt in Bollywood.

Kambakkt Ishq also boasts of heart stopping stunts and action sequences created by top Hollywood stunt directors. The interesting incidents and events that have occured during the filmming of Kambakkt Ishq can be a book in itself.

"The sheer grandeur and extravangza that have gone to make Kambakkt Ishq is a matter a pride for any filmmaker, " said a trade pundit.