Some people call me the Obama of film industry: Mukesh Bhatt

Some people call me the Obama of film industry: Mukesh Bhatt
Thursday, June 11, 2009 10:26 IST
By Subhash K Jha, Santa Banta News Network
/> Mukesh Bhatt rushes to Delhi for a special Bollywood cell to be set up by PM Manmohan Singh...

I believe you're going to Delhi to meet Manmohan Singh?
Yes the end of the strike is just the beginning of the film industry's recovery. From the time I started producing films this is the worst year ever. I've seen all the crises from video piracy to television to IPL.

I met prime minister Manmohan Singh before elections to apprise him of the problem between multiplexes and producers. I told him about the threat from video and television that we faced in the 1980s and 90s. That's when multiplexes came in. When I told him about the current deadlock he was horrifed.

What did Manmohan Singh do about the situation?
I asked him to put together an independent governent cell to look after the interests of the film industry. He couldn't do it before elections.

But he has promised implement that cell after elections. Now that he has won I've sent him a letter reminding him of the promise. I'm flying down to Delhi next week to meet the prime minister, the finance minister Pranab Mukherjee and the minister for information and broadcasting Ambika Soni.

The independent government cell doesn't have to benefit us, but it can at least safeguard our interests. There's lots to do.

Do you feel satisfied with end of the stalemate between producers and multiplex owners?
When I came out of the meeting from Yashraj Studios at 3 am on Friday the media said it was time to celebrate. But there's no time to celebrate. We've much more to do. That the day we came to a settlement happened to be my birthday adds to my joy. But it's time to fight new battles.

Do you feel there will be a tumble of releases?
We've formed a committee to make sure this doesn't happen. I'm the head of the committee. We'll monitor the releases and make sure smaller ones don't get swallowed by bigger ones. From now on we'll introduce a more streamlined way of releasing films. We can have two small movies coming together. But not two big ones.

How was the 2-month imbroglio resolved?
It took a 14-hour marathon meeting to do so. The producers in this industry have always been a divided a lot. I spearheaded the whole movement of bringing them together.

When my Raaz was released earlier this year we decided needed to do something drastic for the industry to survive. It wasn't a fight for profit and loss. It was a fight for survival. It's the small man who talks about profits.

The big man talks about justice. If you look back in history everyone needs a humiliating experience to start a revolution. The way the multiplexes treated me during the release of Raaz promoted me to become a crusader.

What happened during Raaz?
Raaz is a brand and an A-grade product. If you look at the sequels they've all done double business of the first film. We expected a stupendous opening for Raaz 2.

To our horror we were horrified to see the multiplexes were giving me 45 percent of the profits for Raaz 2 when for the same banner's Jannat six months earlier with the same hero and a new heroine they gave me 48 percent of the shares and that too during the IPL.

And then they had the arrogance to say they didn't owe me any explanation. When the film was released there were as many as 14 shows in a single mutiplex. I realized the multiplexes had formed a cartel. I was totally appalled.

I met all the producers got them together and decided to take mutiplex owners on. I've always believed in Napolean's belief. You need one man to fight a war. That's what motivated me. But I did it for the industry. This is just the beginning.

After the resolution people I never knew congratulating me. It's heartrending. Some people have called me the Obama of the industry.

So what next?
I'm now crusading against piracy. And the issue of ring tones. The sales of music have gone down. But the ring tones are booming. We producers are not getting a good profit from this. I'm on my Dandi March now. I was born into the business of cinema. Jeena yahan marna yahan. It's my dream to make Bollywood a paradise.
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