/> It's a known adage that when a film maker doesn't have any story to tell, he tries to perk up the narrative by using jump cuts, freeze frames and other technical wizardry. Now when all of this is controlled, it turns out to be a good experience.

However, an excess of this means that there have been last minute attempts to pump in some life into the film at the editing table. Last year it was seen in WOODSTOCK VILLA, this year it's the turn of RUNWAY.

The difference between WOODSTOCK VILLA and RUNWAY is that former still had something to say at least for those 90 minutes and moreover the frames were glossy. Sadly, in case of RUNWAY.

These are hero's shades. Freeze frame. These are hero's ear rings. Freeze frame. This is hero's envelope. Freeze frame. This is villain's revolver. Jump cut.

This is heroine's belt. Freeze frame. This is vamp's swimming pool. Freeze frame. That's the chase on the road. Jump cut. That's our hero walking down to the villain's den. Jump cut.

It can't be more exasperating to see an entire film flip-flopping between freeze frames and jump cuts with that noisy and screechy sound design and background score making things work.

One of the most frustrating outings of 2009, one wonders who actually was courageous enough to invest in a film like RUNWAY that didn't even have a cohesive script to begin with? It's even remarkable that the film was actually completed and finally made it to theaters.

Well, with the disastrous response that the film has generated amongst audiences and critics alike, it would be further more remarkable if this Amarjeet Shukla and Tulip Joshi starrer manages to survive even a single week at the box office.