/> On Thursday evening in Delhi to promote Kambakkht Ishq Akshay decided to conduct a press conference in a unique way.

He opted to join the melee of press persons at the Citywalk mall by jumpimg down from the 10th floor.

Laughs Akshay, "I think everyone was bored with just the routine questions and answers. So I decided to make the get-together exciting for both the parties at the press meet and for the onlookers."

Wasn't it dangerous to jump down from such a high altitude? "All precautions were taken. Besides what's life without taking risks?" quips Akshay.