Colors will now fill colours in the lives of less fortunate children. They have joined hands with idiscoveri to bring a revolutionary change in the teaching pattern of schools run for underprivileged children.

On 21st July colors will be completing its one year. On this occasion channel has decided to pay back its audience. They distributed grants to the schools that are run for destitute children and conducted training program for teachers.

Actor Ayub Khan, with his grown-up daughters from Uttaran and the marketing head of colors Rameet Arora were present in the school located in Dharavi on 7th July for the same.

Ayub Khan informs, "Colors have joined hands with idiscoveri. They'll approach 22-23 such schools all over India where they will be running the campaign. As of now we aim at 10, 000 children to benefit from this."

Rameet Arora, marketing head of colors verbalises, "We have decided to celebrate our anniversary in an unusual way. We thought of paying back our supportive audience who gave us the opportunity to celebrate the success. "

Is it the campaign part of any marketing program? "We have not talked about any of our show or we did not ask anyone to watch our show while interacting with children. We purely wanted to thank people and so the campaign is named ‘Shukriya India'. In the celebration we wanted to pass on the gift of joy among under-privileged children, " he makes it clear.

Unusual way of expressing gratitude in the presence of usual number of media