Jaane Kahan Se Aayi Hain: Test screenings

Jaane Kahan Se Aayi Hain: Test screenings
Thursday, July 16, 2009 12:35 IST
By Taran Adarsh, Santa Banta News Network
/> Test screenings of unreleased films is a rarity in Bollywood. Test screenings are basically held to gauge the audience feedback prior to a film's release. Aamir Khan does it for all his films. He did it for TAARE ZAMEEN PAR and also JAANE TU... YA JAANE NA.

A few days back, Imran Khan did it for LUCK. "The Ashtavinayak people are very conservative that way. They don't believe in screening their films prior to their release.

But I wanted to gauge the feedback to LUCK and we did hold one screening, " Imran tells me. He, of course, is ecstatic since "the feedback was tremendous. "

Just recently, Warner Bros. also initiated a test screening of producers Nikhil Advani and Mukesh Talreja's JAANE KAHAN SE AAYI HAIN, directed by debutante Milap Zaveri.

"We held the test screening at two venues (Roxy and Fame Adlabs). The audience for the screenings were picked up from malls and coffee shops. People who've no connection with the film industry whatsoever. It was a rush print, with some incomplete patches, no dubbing, no background score. I was really nervous, " Milap divulges.

But the reaction to this Ritesh Deshmukh - Jacqueline Fernandes - Ruslaan Mumtaz starrer was "fantastic". The viewers were given a questionnaire soon after the screening ended. "They were asked various questions related to the film and the response was stupendous, " Milap states. No wonder, Milap is grinning from ear to ear these days.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT