One film that is generating a lot of curiosity these days is Quick Gun Murugan. The film, which stars South Indian superstar Rajendra Prasad in the lead role as a funny South Indian sambar loving cowboy, has managed to garner quite some attention courtesy its hilarious promos and innovative marketing strategy.

Keeping in sync with the theme of the film, the makers have now come up with an off-beat way to promote the film.

Rajendra Prasad (Quick Gun Murugan) is all set to break the Guinness World Record by making the longest Dosa in the world.

16 cooks will help him make the world's longest Dosa and he is planning to break the record in about 40 mins. This special act would be done tomorrow at the Sankalp restaurant in Ahmedabad which currently holds the world record of the longest Dosa (30 feet).

Says, Vivek Krishnani of Fox Star Studios, "Since the film promotes the importance of vegetarian food, we thought it would be a good idea to make our protagonist (played by Rajendra Prasad) promote vegetarianism by making this popular South Indian dish. "

The film takes a hilarious look at the clash between veg and non-veg food lovers as the protagonist Quick Gun Murugun fights for vegetarian food while the villain advocates non-vegetarian dishes.

As Quick Gun Murugan releases across cinema halls on August 28th, one will have to wait and watch if the audience finds this film masaledaar.