Ever since Vishal Bhardwaj's Ishqiya promos have hit the air Arshad Warsi has been showered with praises. "Bollywood folks have personally called Arshad and praised his looks and performance in the film.

They also said that the promo looked interesting and that Ishqiya was one film they looked forward to, " a friend of Arshad's revealed.

The friend added, "Arshad's new look is a surprise for his fans. Plus his stunning performance, the little that is seen in the promo, has bowled them over."

A Bollywood trade analyst said that Ishqiya promo was the most frequently clicked and watched on the website. "The website promo has already sparked off curiosity and interest.

The comments that the surfers have made have been very encouraging and good. Arshad's fan following will increase ten fold after this film. The response has been positive. It is a clear sign that Ishqiya is a film to watch out for"