‘Wake Up Sid' recently did a tie-up with fashion brand Provogue to launch a trendy and stylish range of ‘Provogue Wake Up Sid T Shirt Collection'. The Provogue Wake Up Sid T Shirt collection is inspired by the mood of the film.

The ‘Provogue Wake Up Sid Collection' was recently launched by Sid (Ranbir Kapoor) himself along with Ayesha (Konkana Sen Sharma). Also present on the occasion were the Nikhil Chaturvedi, Salil Chturvedi and Akhil Chaturvedi along with the Director of the film Ayan Mukherjee.

With a preview of the ‘Provogue Wake Up Sid Collection' of T shirts the event also witnessed the launch of the Autumn Winter ‘09 casual wear collection of Provogue. Sashaying the ramp were models like Bunty Grewal, Anjalai Raut, Romil Srivastava, Praveen Sirohi, Rahul Singh amongst others.

The audience was enthralled as they waited eagerly and caught a glimpse of their most loved and wanted stars. Fun and excitement set the tone and mood for the evening as both Sid and Ayesha distributed gift vouchers, signed merchandise that included the ‘Provogue-Wake Up Sid T Shirts' and distributed CD'S to some of the lucky winners of a 'Provogue Wake Up Sid Contest' held at the event.