"Call it my lower middle class upbringing but I make films for the 'aam junta'. I believe films work when it's this segment of audiences that appreciate them. It's the common man that makes a film successful. That is why I don't make films for the multiplexes," Priyadarshan told.
The filmmaker has once again teamed up with his favourite actors -- Akshay Kumar, Suniel Shetty and Paresh Rawal in the comedy that releases Friday. It also stars Katrina Kaif and Sameera Reddy.
Priyadarshan is confident that "De Dana Dan" will draw crowds to theatres.
"'De Dana Dan' too cuts across all segments of audience. It doesn't just cater to A-class centres or multiplexes. It is for everyone," said the director whose "Kanchivaram" recently won a National Award.
"There are 26 characters this time around in 'De Dana Dan' and I would be the first person to say that I can never recreate the kind of ultimate confusion as evident in the film. This is a kind of film that doesn't talk story, it talks incidents. The entire film is a situation which is actually it's USP," said Priyadarshan, who has made about 60 films in his 25-year career.
"'De Dana Dan' is one of the most interesting movies that I have made. It is a good exercise for the heart in the way it has been scripted. You can't miss a single moment. If you sneeze, you would miss a shot and you would have to watch the film all over again."
Some of his hit movies include "Bhool Bhulaiyya" (2007), "Bhagam Bhag" (2006) and "Garam Masala" (2005).
"As a filmmaker, you have to look at presenting a story that connects with the audiences. When I make a 'Hera Pheri', I have to see to it that audiences feel they can be an Akshay or a Paresh or a Suniel. A common man should be able to enjoy the struggle on screen and draw real life references," he said.
"Good humour is something that everyone enjoys as long as a filmmaker doesn't take his audiences for granted. Everyone present in the auditorium comes with some basic IQ at least, so let's not try to fool him. I expect people to enjoy the film since it is an ultimate situational comedy. This is the reason why 'Malamaal Weekly' worked as well", he added.