You've seen him as an action hero and playing the lover boy, and now you will see superstar Shah Rukh Khan play a septuagenarian in a new Dish TV ad.

"I love doing the role of an old man and that too in a very romantic manner," Shah Rukh said tongue in cheek during a video-conferencing session here Thursday from Mumbai. He is the brand ambassador of Dish TV.

Conceptualised by adman-turned-lyricist Prasoon Joshi, the ad has been directed by Anurag Basu.

"I enjoy doing ads because it is a great way of storytelling in 30 seconds and the best way of emoting," said Shah Rukh.

The actor was speaking during the unveiling of Dish TV's new brand identity campaign "Ghar Aayi Zindagi" and its new logo. Also starring Tanvi Azmi, the ad will hit the small screen Dec 6.