Why Yash Raj is not marketing Ranbir Rocket Singh

Why Yash Raj is not marketing Ranbir Rocket Singh
Thursday, December 10, 2009 11:14 IST
By Santa Banta News Network
Although the release date of ‘Rocket Singh –Salesman of the year' is barely a few days away, but Yash Raj Films seems to be having no worries over the promotional campaign of the film.

Is this because of their brand name or are they overly optimist about Rocket Singh aka Ranbir Kapoor, who has seen a string of success with ‘Wake Up Sid!' and ‘Ajab Prem Ki Ghazab Kahani' to bail out the film?

Well for the lack of a reasonable logic behind the low profile publicity of a big banner film we asked the director of the film Shimit Amin, on why the promotional campaign of ‘Rocket Singh- Salesman of the year' is keeping a low profile, though the film itself is based on marketing subject?

Shimit Amin says, "Actually, in our industry, marketing is one part where I find lot of corruption. And the films, which have big actors and foreign locations, get more importance although the story has nothing to do with the above-mentioned aspects. We have seen many films whose marketing has been done aggressively, but still they tanked."

"Regarding our film, it has no song and this is the primary reason why we haven't promoted it aggressively. At the same time, we don't want to show the sequences of the film; otherwise, the story of the film will be out, which we don't want. I believe that if this film remains mystery then people would be anxious to know more about the film and that's what I want."

Well, all said and done, the fate of the film will be out on December 11, which will also affirm the position of poster boy Ranbir Kapoor.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT