You won't like a word of it, if your name happens to be Bipasha Basu. According to the recent survey by Lintas market research arm Pathfinders and Lintertainment, Aishwarya Rai has outdone the steamy actress and her ilk by miles.

The survey even trashes the latest heartthrob, Kareena's, hope of reigning the tinsletown in the years to come.

"Subtle sexuality seems to be preferred by movie audiences rather than the more arrogant and flamboyant image that Kareena Kapoor represents," says Lintas researcher Gitanjali Kirloskar.

Following closely the queen are Kajol and Preity Zinta, who are also known for their next-door girl image onscreen, followed by Amisha Patel, Rani Mukherjee, Karisma Kapoor and Madhuri Dixit. Both Kareena and Bipasha scored low for their overtly sexual portrayal.

For all you Mallikas, who think that sex can sell anything, think again. The verdict is writ large, Glam is largely ephemeral, and it's still the eternal beauty that rules the roost in the Bollywood.