"For the first time I'll be playing a woman who is conniving, scheming and in whom there is a sexual aggression, " Vidya told in an interview.
"She is an aggressive person. She is someone who is unapologetic about her own choices. Bold is the word I'll use for the lack of a better word. In the Indian context, she would be Rambha, Durga or Kali. She is someone who is dressed from top to toe but oozes sensuality, " the actress said.
Set in eastern Uttar Pradesh, "Ishqiya" is a tale of romance between individuals caught in a web of crime, suspense, passion and deceit. Made by first time director Abhishek Chaubey and produced by Bharadwaj, the film also stars Arshad Warsi and Naseeruddin Shah in pivotal roles.
In the film, Vidya sports a deglamourised look and mouths expletives.
Asked if Bharadwaj was the reason she signed "Ishqiya", she said: "It's always very reassuring when the producer is an established guy because when you take a film, you want to know that no compromises will be made while making the film and even after it gets released.
"Of course Vishal comes with a certain brand and credibility...but more importantly I loved the role offered to me. I wouldn't have given it up. Along with that I loved Abhishek's passion and sensibility. So it was a combination of all these things when I made my decision."
The 31-year-old is also looking forward to Sanjay Leela Bhansali's "Chenaab Gandhi" in which she plays Amitabh Bachchan's daughter.After receiving flak for doing glamorous roles, Vidya has moved to author-backed characters in "Paa", "Chenaab Gandhi" and "Ishqiya". But she says her choice of roles is not a conscious effort to change her image.
"It's not a conscious decision to try and stay away from a particular kind of roles. There is no effort for an image change. It's just that I'm just being offered a lot of exciting work and I've tried to pick and choose different things to keep it very exciting for me, " she said.
"Of course, candyfloss is still welcome if it comes with substance, but the very fact that it's candyfloss takes away the substance. So I don't do that much candyfloss because it compromises on substance, " added the actress.
Vidya has earlier been seen in films like "Parineeta", "Heyy Babyy", "Bhool Bhulaiyaa" and "Kismat Konnection".
