Big B is brand ambassador for Colors in US, Britain

Big B is brand ambassador for Colors in US, Britain
Thursday, January 14, 2010 17:35 IST
By Santa Banta News Network
Bollywood megastar Amitabh Bachchan has been roped in to endorse TV channel Colors in Britain and the US after a successful stint as the host of reality show "Bigg Boss 3" on the channel.

The sexagenarian says he is "honoured" by the association.

"My association with Colors began with 'Bigg Boss 3'. Now, by taking on the responsibility of being its brand ambassador, I feel extremely honoured in being able to partner a media channel that has been a conduit of social change while churning out excellent quality entertainment, " Amitabh said in a press release Thursday.

"I am sure Colors, with its myriad hues of entertainment, will spread its magic in the US and UK as it did in India, " he said.

With this launch, Colors, Viacom 18 network's flagship Hindi entertainment channel, aims to entertain the entire Hindi- speaking South Asian Diaspora, across all generations.

While the channel will be called Aapka Colors in the US, it will be known by its original name in Britain. The launch is expected to take place at the end of January.

According to Rajesh Kamat, chief executive officer, Colors, the channel will be able to scale new heights with Amitabh as its brand ambassador as he is a global icon.

Kamat said: "Mr. Bachchan is one of the biggest global icons from India. His effortless charm and ability to connect with a wide range of people across demographics as 'Pop Philosopher' in 'Bigg Boss' has been a testimony for all to witness."

"This rare coupling of charisma and inherent talent is what makes Mr. Bachchan the right choice for endorsing the channel. We are honoured to have him on board and are confident that, with his association, we will meet similar success outside India, " he added.
Kantara Chapter 1 First Look: Rishab Shetty Returns as a Fierce Warrior in the Grand Prequel!

After the overwhelming success of Kantara, actor-director Rishab Shetty is set to captivate audiences once

Monday, July 07, 2025
'Metro,,, In Dino' Box Office Collection: Anurag Basu's Anthology Outperforms Its Prequel in Just 3 Days!

Anurag Basu's latest romantic drama Metro… In Dino has kicked off its theatrical journey with an impressive

Monday, July 07, 2025
Mitti - a heartfelt tale of purpose, roots, and reimagining farming as modern entrepreneurial outlook- Trailer out Now!

There are journeys that take you far, but the most powerful ones lead you home, to your roots, your purpose

Monday, July 07, 2025
Urvashi Rautela Begins Filming Kasoor 2 with Jassie Gill: A Romantic Drama Worth the Hype!

Actress and global beauty icon Urvashi Rautela has officially stepped onto the sets of her next big

Monday, July 07, 2025
Speaking about his camaraderie with co-stars, Jackie fondly recalls his close bond with Danny Denzongpa, Dimple Kapadia, and Amrita Singh on In The Ring with Filmfare!

Jackie Shroff, the beloved Jaggu Dada of Indian cinema, opens up about his extraordinary journey from

Monday, July 07, 2025