My Name Is Khan distributors undeterred by 3 Idiots success

My Name Is Khan distributors undeterred by 3 Idiots success
Saturday, January 23, 2010 13:04 IST
By Santa Banta News Network
The unprecedented success of Aamir Khan starrer "3 Idiots" has set a tough challenge for new releases by grossing Rs.315 crore in just 19 days. But bosses of Fox STAR studios, distributors of Shah Rukh Khan's forthcoming film "My Name Is Khan", are undeterred and hope to hit the bull's eye with the movie.

"We've always been hugely excited about 'My Name Is Khan' and we remain excited. It is fair to say that '3 Idiots' has had great success but as far as 'My Name...' is concerned, we believe that it's a film to cut across all demographics, " Vijay Singh, CEO of Fox Star, told on phone from Mumbai.

"It has a wide appeal. It also has a very strong talent base which is coming together after eight years. It's a very powerful, emotionally engaging film, " he added.

Directed by Karan Johar, "My Name is Khan" features Shah Rukh as an unconventional hero Rizvan Khan, who embarks on a journey across America to win back the love of his life, played by Kajol. It shows how, along the way, his personality touches the lives of many and inspires a nation.

The film marks the coming together of Johar, Shah Rukh and Kajol after nine years after their last outing "Kabhi Khushi Kabhi Gham" (2001).

The movie has also been in news for Fox Star's acquisition of its global rights reportedly for $20 million.

The movie will be marketed and distributed by Fox Star in India, in the US by its sister company Fox Searchlight and in the rest of the world by parent group 20th Century Fox International.

Throwing more light on "My Name...", Singh said: "'My Name Is Khan' is an amazing love story which has a very epic sweep to it. And of course it's got an amazing cast and crew.

"We are hugely excited and we are going to have a worldwide release on Feb 12. It will be the widest Bollywood release ever out of India."

Asked about the number of the prints, Singh said: "It's too early (for figures) as the release is in February. But rest assured given the working progress, it will be the widest release across the widest number of countries and prints."

The movie will open in theatres in India and over 40 countries including the US, Canada, Britain, Australia, New Zealand and the Middle East, according to Johar' Dharma Productions.

Asked about the budget of the venture, Singh promptly replied: "No. We don't go down there... We don't give our numbers."

He also refused to divulge details on the marketing strategies for the movie saying, "it's probably too early on giving out some of the information."

The movie is coming a few days before Valentine's Day. Asked why, Singh said: "The very fact that Shah Rukh and Kajol are almost like the jodi of the decade. They represent the best of love pairs in Bollywood.

"So here's a love story set against such a big canvas which is coming out very appropriately timed for Valentine's. It's almost like how far will you go for your love."
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT