Even as controversies surround the much awaited Shah Rukh Khan-Kajol starrer "My Name Is Khan" (MNIK), the productions houses are upbeat as they have come up with a new footwear and apparel collection in collaboration with Reebok.

Reebok's MNIK collection is a fusion of sports and lifestyle and is targeted at a growing, globally sports and fashion conscious Indian market. The key highlight of the collection is the footwear - Winning Stride that Shahrukh Khan's character, Rizwan Khan, wears throughout the movie, said a press release from the firm.

"We are extremely delighted to launch the new 'My Name Is Khan' range. Since the collection is a sporty and fashionable range targeting the youth, we envisage that it will create huge appeal and pave the way for more of sports-inspired lifestyle collections.

For the Reebok MNIK collection promotion we are looking at television, outdoor, retail activation among other activities, " said Sajid Shamim, executive director, marketing and product, Reebok India Company.

"Dharma Productions and Red Chillies are very enthusiastic about its association with Reebok for 'My Name Is Khan'.

A film of this stature is not a regular occurrence and, therefore, it is imminent that we amplify its message to people across India and the world. 'My Name is Khan' - Reebok collection is a step in that direction.

Through the message tees and other merchandise, we endeavour to reach out to all those people who would like to retain Khan, his values and what he stands for, in their lives, " said Apoorva Mehta, CEO-Dharma Productions.

The MNIK footwear range is priced between Rs.999-Rs.5, 999 and the message tees are available at Rs.599 for men and kids across Reebok stores.