Coke breaks the ice between Imran and Kalki

Coke breaks the ice between Imran and Kalki
Thursday, February 11, 2010 12:58 IST
By Santa Banta News Network
Bollywood actor Imran Khan, who has stayed away from the endorsement segment, will now be seen in the new Coca -Cola advertisement as its brand ambassador.

"This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me," said Imran.

"I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging," he added

The new campaign also features Kalki Koechlin, star of the movie "Dev D".

Talking about the concept of the ad, Imran said: "The entire concept of the film is about how Coke breaks the ice between two characters who might not have been together, if Coke wasn't there.

"What is really interesting in the ad is that we have used an imaginary bottle."

The new campaign has been conceptualised by the creative team of McCann Erickson.

The ad, directed by Dibakar Banerjee, who has made award winning feature films like "Khosla Ka Ghosla" and "Oye Lucky! Lucky Oye!", is set to be rolled out in the last week of February.
Yudh Ka yeh charan ab Rann aur Mann dono pe khela jaega! The Legend of Hanuman S6 premieres on JioHotstar this Hanuman Jayanti!

This Hanuman Jayanti, The Legend of Hanuman returns with its much-awaited Season 6, bringing to life

Thursday, April 03, 2025
Chhorii 2 Trailer: Nushrratt Bharuccha Faces a Terrifying Battle Against Supernatural Forces!

The highly anticipated trailer for Chhorii 2 has finally arrived, showcasing Nushrratt Bharuccha in a

Thursday, April 03, 2025
Groove to Urvashi Rautela's Electrifying 'Touch Kiya' Song from Sunny Deol's 'JAAT'!

The makers of Sunny Deol’s upcoming action-packed entertainer ‘JAAT’ have set the stage on fire with

Thursday, April 03, 2025
Varun Sharma on 'Rahu Ketu': 'Comedy is My Happy Space'!

Bollywood’s beloved comedian Varun Sharma is set to reunite with Pulkit Samrat in the upcoming film ‘Rahu

Thursday, April 03, 2025
'Aashram' starring Bobby Deol breaks all stereotypes, continues to shatter records as India's most-watch series!

Amazon MX Player’s blockbuster series Aashram has once again raised the bar, captivating over 250 million

Thursday, April 03, 2025
ADVERTISEMENT
ADVERTISEMENT